if you asked me about “brand loyalty” the first thing I would do is have a flashback to my last marketing class in 2002 and fuzzily recollect that if you're a business, brand loyalty = good. This is the beginning and end of my knowledge. (Dean’s List, baby!)
but since I have been a grown-up for a good 10 years now and have navigated the “market” (as it were) as a consumer, i have learned that I am pretty much a straight-up brand mercenary with loyalty to practically nothing but my own wallet/whims.
there is ONE major exception: Appliances.
when we moved into our Built-in-1990-and-it-shows house 7 years ago, we were greeted with a delightful (nope!) smorgasbord of wood-paneled appliances. how magnificent! we could have all the modern luxury of 1990 without sacrificing the freshly-whittled charm of Ye Olde Frontier.
I can still hear my teeth grinding in displeasure as I realized the beasts actually worked fine and I would have to wait until they were dead to upgrade.
thankfully the day came when the oven stopped working (though its built-in ANALOG CLOCK kept on ticking…seriously, am I Betsy Ross?!). the terminal mishap: I was adjusting a shelf to go from cooking a spinach dip to baking a cake (these were olden times before my children stole my home-making mojo and I could pull of such feats without pharmaceutical aid) and it slipped out of my hand, clattering to the bottom of the oven and somehow shattering the decrepit base of the oven. HUH!?! that can't be good.
so it was time to enter a new world sans faux wood grain. we took ourselves to the appliance store (official name) and bought the first one that was both pretty, would fit, and was in our price range: it happened to be a GE.
as soon as that baby slid into its parking spot (covering up the last vestiges of original wallpaper - pastel striped flowers!) and its Power Boil setting had a pot of water rolling at 212 Fahrenheit in about 3 minutes, I was smitten. we loved the sleek, contemporary design and the completely approachable controls (me no cook smart). GE Appliances is obsessed with learning what their customers want, love and need, and in turning out products that innovate new ways to bring it in all 3 ways.
in the following few years our old dishwasher contracted a terminal case of diarrhea, the fridge refused to freeze, we added a deep freezer, we had to change washer-dryers to make a pantry happen and finally we decided to install an above the range microwave to maximize counter space. every single one of these new fellas has been a GE because of how happy we were with the growing list of GE appliances we already owned. Not a one has disappointed in either the design (so pretty!) or functionality (it’s like they know my weird, dirty family and exactly what we need).
looks like I found my loyalty after all!
GE Appliances spends countless hours studying consumer insights about appliances - looking to improve the design and functionality of each one. As I take a look at the latest beauties that GE Appliances has designed—in their dreamy virtual “Kitchen Reimagined“— I can't help but drool. Can you imagine the wonders I could perform in this kitchen?
that little "oven-floor-smashing-while-rack-juggling" mishap would have NEVER happened had i been working with GE Appliances' amazing double oven range from the get-go. just think of all the times I WOULDNT have to get up off my butt to get my kids a cup of water because they would use that french door fridge's auto-fill water dispenser and do it themselves!?! oh the uninterrupted sitting I could do...
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